Gymlenk

Some client-work I did for Lenk Media, for their newest project's explainer video, Gymlenk.
The idea was a system to connect gyms, and I visually showed it by creating an ever-changing gym environment that offers the same experience to the gym goer instantly, without any action or interruptions necessary.
The infographic style is meant to clearly demonstrate the concept to the viewer without any distracting visuals.
All assets were made and rendered in C4D. The character was made in ZBrush